DIGITAL DEVELOPMENT

We live in a digital age.

What happens online affects the bottom line and every aspect of our lives and our careers.

Our range of courses and workshops are designed to bring individuals up to speed in the fast-paced digital environment – and keep them there, despite the ever changing nature of the technology and its deployment.

Below are examples of just some of the courses and workshops we offer in this increasingly business-critical area.

  • Digital has impacted the way consumers interact with companies and brands. Revolutionaries are embracing this change.
  • Agile and lean working methodologies foster collaboration across various marketing functions and new ways of doing business.
  • Learn how to apply lean methodology to real world examples, using hypothesis-driven, test and learn approaches which drive marketing KPIs
  • Use real-time data from digital channels to continuously iterate and optimise your campaigns mid-flight to maximise ROI and improve cadence.
  • Create a short, mid and long term plan for how to apply what you’ve learned back in your organisation, whilst also considering how to overcome potential cultural and logistical roadblocks.

PROJECT: Groups develop three scenarios, based on the real world, where data joins the dots between creative, audience planning and optimisation.

  • Learn about all of the key digital disciplines: search, mobile, video, social, native, etc.
  • Understand how advertising technology is central to all digital media, and how data and programmatic mechanisms are affecting change.
  • Understand how advertising technology is central to all digital media, and how data and programmatic mechanisms are affecting change.
  • Understand how digital can be measured, and how to uncover useful insight about behaviour and performance in a digital environment.
  • Recognise the key future trends that will impact on consumers, and businesses over the coming years.

PROJECT: Create a short, mid and long term plan for how to apply what you’ve learned in the workshop back into the organisation whilst also considering how to overcome potential cultural and logistical roadblocks.

  • Understand, and be able to articulate, what programmatic approaches mean, and where they sit in the broader marketing/media mix.
  • Understand how the technological process of programmatic buying works, how to use it and what you need to have in place to be able to execute it.
  • Explore how data can/should be used to drive programmatic planning and buying of media.
  • Identify the different approaches to programmatic from real time bidding to automated guaranteed.
  • Reflect on how marketers and agencies are planning programmatic in their channel mix.

PROJECT: Groups develop a programmatic media plan, integrated with other channels where appropriate.

  • Explore how the change in consumption impacts on the broader media sector, and understand how the landscape is structured.
  • Learn about all of the key digital disciplines: search, mobile, video, social, native, etc.
  • Understand how advertising technology is central to all digital media, and how data and programmatic mechanisms are affecting change.
  • Confidently able to recommend the correct measurement to a client and to uncover insight and supporting evidence using the right tools.
  • Explore how to address specific business challenges (adaptable based on client needs) in the digital sector.

PROJECT: Groups develop three scenarios, based on the real world, and pitch a response to a brief in an integrated way.

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