Workshop 3 – Agile Marketing
This workshop is specifically geared to Agile methodologies that can be used to develop new ways to embed efficiency and foster collaboration across various marketing functions.
Delegates learn how to apply these methodologies to real world examples, using hypothesis-driven, test and learn approaches which drive marketing KPIs
- Keeping to deadlines, avoiding back log and mission creep.
- Using real-time data and insight to continuously iterate and optimise campaigns mid-flight to maximise ROI.
- Creating short, mid and long term plans for how to apply what you’ve learned back in your organisation.
- How to overcome potential cultural and logistical roadblocks.