Enough about me, let’s talk about me… Why Personal Branding is crucial in a post Covid world

Be honest, if I asked you right now how confident you are about selling yourself and your career achievements to someone else how would you score yourself out of 10? Five, maybe six or seven on a good day?

For a lot of people, it’s one of those uncomfortable things they sometimes make you do on a training course without you really knowing the benefits of doing, something you usually want to forget never mind use it again…

Surely if we are just good at our jobs, people will notice? Our work speaks for itself? Doesn’t it?

Sadly, this is not the case. It never was the case, and it certainly isn’t in the ‘new normal’ work world. The way we interact with each other has changed considerably adding further challenges to how we can stand out and be known for the right things.

But the good news is, no matter how much technology is in our lives, people will always buy people – always have and that will never change.

So, what is personal branding?

Quite simply its how you choose to present yourself to others. Your personal brand is what makes you you. And how you present yourself is crucial for increasing your credibility and value to a wider audience; being able to stand out irrespective of geographical location.

Why should I be bothered …?

We’ve all heard of Jeff Bezos’s thoughts on personal brand – ‘it’s what people say about you when you leave the room.’ So how can positively impact this?

One of my favourite personal branding models originates from Harvey Coleman’s pie model which simply put looks at three key elements that he believed contributed to people progressing in their careers. These are:

  1. Performance – how good you are at your job and how good are the results of what you do? Just 10% of career progression is down to your overall performance. Yes, you read that right.
  2. Image – how you are perceived? What do people say about you when you leave the room? A whopping 60% is based on this element. Think of it like this…when your name gets put forward for something, what do people already know about you?
  3. Exposure – is all about how much people know about what you do. Not just your immediate work circle but your boss’s boss and the leaders of other departments and indeed country counterparts. That’s the next 30% right there! There is piece of research that states that as human beings we make our mind up in the first 5 seconds of meeting someone as to whether or not we like/trust/want to do business with them. How do people like working with you?

In this model, a gigantic 60% of career progression is based upon the exposure element. So, when the committee sees you name on the list, the individuals will search their minds for what they know about you, if anything. If they know nothing about you i.e., they have had no exposure to you then your chances of promotion are likely to be slim, your best outcome is probably a pay rise for the good performance. Assuming they have had some exposure to you then this links into the final

30%, which is image – what was their impression when they interacted with you? Do they perceive you as able to take the next step up and do well? What is their experience of you interacting with others?

But all is not lost. One thing remains the same. Even in a world which is now driven by digital experience and personalization- People will always buy people.

 

 

Facebook
Twitter
LinkedIn
Email

Other Articles

“BD have an array of workshops relevant to our sector, they are always so helpful and find the right solutions according to our need. Their workshops always receive such great feedback. Thank you!”

Natalie Viveiros Varon
Learning and Development, DMG MEDIA

“Training and development is hugely important to us and we have been really pleased with the engagement we have had with BD. The service and delivery of training has been very professional, and the courses themselves have been informative, useful and enjoyable”

Steve Croucher
Managing Director, MORNINGSTAR INVESTMENT MANAGEMENT

“I wouldn’t hesitate to recommend BD. The team feel like an extensive of my team- I love working with them!! Huge amounts of knowledge and expertise but also plenty of fun!“

Zoe Oliver
Head of people & culture, KINETIC

“BD have been central to the growth and development of our people and our business this year. Their content is engaging, relevant, practical and delivered by inspiring trainers”.

Rachel Hall
Managing Partner, FINECAST

“We love working with BD over the past years as they are really understanding and flexible in adapting their ways of working to work for our people and how to bring the best out of them”

Paola De Marchi
Director of Learning & Development, PUBLICIS GROUPE

Bec Development are one of our principle training providers. We always feel confident that delegates will finish feeling motivated and ready to apply a range of new skills and ideas to their roles. Our people specifically request Bec Development training as they value the quality of their sessions from past experience

Colette Power
People & Culture (HR) Coordinator, Total Media
Previous
Next